PRIMARY OBJECTIVE: Understand Position Tracking from SEMRUSH
KEY TAKE AWAY: Use Position Tracking To Make Changes To Website Content
VIDEO TIME: n/a
READ TIME: 2 minutes 15 seconds
NEXT STEP: Request Position Tracking Report For Keyword Strategy
HASHTAGS: SEMRUSH, content marketing, SEO, position tracking
WHY YOU SHOULD USE POSITION TRACKING:
No matter what your SEO specialty is, you could do on-page SEO, write content, build links, or run technical audits, chances are you’ll have to measure the impact of your work on the website’s rankings. This is especially true if your website operates in a local space since Google’s results can change heavily depending on the geolocation.
Plus, as the world of mobile search only continues to grow, you’re likely seeing a lot of potential traffic coming from mobile users. In order to know where your website stands on mobile and local results, Position Tracking is a must.
As you conduct your campaign, you can use Position Tracking to see how your efforts translate into ranking changes and learn which pages get the most traffic from your target keywords. You’ll be able to identify your weakest pages that need improvement and monitor your competitor’s rankings all from the same place.
To help you keep up with SERP Features in your niche, Position Tracking will identify all of the unique SERP Features found on the SERPs for your keywords. We also offer a report that shows your website’s opportunities to go after Featured Snippets.
The daily updates and weekly email reports will make it easy for you to prioritize work as you try to reach your goals in a timely fashion. If you serve clients, Semrush makes it easy to generate data exports and clean PDFs to report your progress directly to clients.