PRIMARY OBJECTIVE: Explain what a guest post is and how to use them as content on your blog
KEY TAKE AWAY:
- Strengthen your brand, your reputation, your circle of influence and build relationships
- Why Guest Posts Are Important
- Examples of Guest Posts
- Types Of Connections That Are Good For Guest Posts
VIDEO TIME: n/a
READ TIME: 5 minutes 15 seconds
NEXT STEP: Talk to a strategic partner or influencer and discuss collaboratin on a blog post
HASHTAGS: blogging, contentmarketing, guestposts
Guest posts on blogs refer to articles or blog posts that are written by individuals who are not regular contributors to the blog. It involves submitting content to another blog or website for publication, allowing the author to reach a new audience and gain exposure.
Getting guest posts on blogs typically involves the following steps:
Identify relevant blogs: Find blogs that cover topics related to your expertise or interests. Look for blogs with an engaged audience and a guest post submission policy.
Research guest post guidelines: Visit the target blog’s website and search for their guest post guidelines or submission requirements. These guidelines will provide instructions on the preferred topics, writing style, word count, and any specific formatting or content requirements.
Craft a compelling pitch: Develop a concise and persuasive pitch to convince the blog owner or editor to accept your guest post. Customize your pitch according to the blog’s guidelines and demonstrate why your post would be valuable to their audience.
Submit your pitch: Send your pitch via email or through the blog’s designated submission form. Follow any specific instructions provided by the blog. Make sure to be polite, professional, and concise in your communication.
Prepare quality content: If your pitch is accepted, start working on your guest post. Create original, well-researched content that aligns with the blog’s audience and adheres to their guidelines. Ensure that your writing is engaging, informative, and adds value to the readers.
Follow guidelines and deadlines: Pay close attention to the blog’s guidelines regarding formatting, word count, and any specific requirements. Meet the specified deadlines for submission to maintain a good relationship with the blog owner or editor.
Edit and proofread: Before submitting your guest post, thoroughly edit and proofread it to ensure it is free from grammatical errors, typos, and formatting issues. A polished and error-free post reflects positively on your professionalism and credibility.
Promote your guest post: Once your guest post is published, promote it on your social media channels, website, or blog. Encourage your audience to visit the blog and engage with the content. This will not only increase exposure for your guest post but also show appreciation to the blog owner.
Remember that the process may vary slightly depending on the blog or website’s individual requirements. It’s essential to respect the blog owner’s decision if your guest post is not accepted and to continue exploring other opportunities.
Guest posts are important for several reasons:
Increased visibility and exposure: By writing guest posts for other blogs, you can tap into an existing audience and reach a wider group of readers. This exposure can help you establish yourself as an authority in your field and attract new followers or customers.
Building credibility and authority: When you contribute valuable content to reputable blogs in your industry, it enhances your credibility and establishes you as an expert. It provides an opportunity to showcase your knowledge, expertise, and unique perspective to a new audience.
Expanding your network: Guest posting allows you to connect with other bloggers, website owners, and influencers in your industry. Building relationships with influential people can open doors for collaborations, partnerships, and other opportunities.
Improved search engine visibility: Guest posts often include a brief author bio or an “about the author” section, where you can provide a link back to your own website or blog. These backlinks can help improve your website’s search engine rankings and organic traffic, as search engines consider quality backlinks as a positive ranking factor.
Generating referral traffic: When readers find your guest post engaging and informative, they are likely to click on the links in your author bio or within the content itself to learn more about you. This can drive targeted traffic back to your website or blog, potentially increasing conversions or engagement.
Diversifying your content strategy: Writing guest posts allows you to explore new topics, experiment with different writing styles, and cater to a specific audience. It broadens your content strategy and helps you engage with a diverse range of readers.
Learning and growth: Guest posting provides an opportunity to learn from other bloggers and editors. Their feedback and editorial guidance can help you improve your writing skills, understand what resonates with audiences, and refine your content creation process.
Overall, guest posts offer numerous benefits, ranging from increased visibility and credibility to networking opportunities and enhanced search engine optimization. By leveraging guest posting effectively, you can expand your reach, build your brand, and establish yourself as an authority in your industry.
What are examples of guest posts
Here are a few examples of guest posts to give you an idea of the variety of content that can be contributed:
“10 Tips for Effective Social Media Marketing” – A social media marketing expert writes a guest post for a digital marketing blog, sharing valuable tips and strategies to improve social media marketing efforts.
“The Benefits of Yoga for Stress Relief” – A certified yoga instructor contributes a guest post to a wellness blog, explaining the physical and mental benefits of practicing yoga as a stress-relief technique.
“A Guide to Sustainable Fashion: How to Dress Responsibly” – An eco-conscious fashion blogger writes a guest post for a fashion or lifestyle blog, providing insights into sustainable fashion choices and tips on building an ethical wardrobe.
“The Ultimate Travel Guide to Bali” – A seasoned traveler shares their experiences and recommendations for exploring Bali in a guest post on a travel blog, including must-visit destinations, local tips, and cultural insights.
“Mastering the Art of Public Speaking: Tips for Engaging Presentations” – A public speaking coach contributes a guest post to a professional development blog, offering practical advice on improving presentation skills, connecting with the audience, and delivering impactful speeches.
“How to Start a Successful Blog: A Step-by-Step Guide” – A successful blogger shares their expertise on starting a blog in a guest post for a blogging or entrepreneurship blog, covering topics such as niche selection, content creation, and monetization strategies.
“The Power of Mindfulness: Techniques for Cultivating Present-Moment Awareness” – A mindfulness practitioner writes a guest post for a wellness or personal development blog, introducing mindfulness techniques, benefits, and practical exercises for readers to incorporate into their daily lives.
These are just a few examples, and guest posts can cover a wide range of topics and industries. The key is to align the content with the target blog’s audience and provide valuable information or insights that engage and educate the readers.
What type of people should I find to do guest posts for my small business
When looking for people to do guest posts for your small business, it’s important to consider individuals who can bring value to your target audience and align with your brand. Here are some types of people you can consider:
Industry experts: Seek out recognized experts in your field who can provide insights, share trends, or offer advice related to your industry. Their expertise can help position your business as knowledgeable and reputable.
Influencers: Look for influencers or thought leaders who have a strong online presence and a following that matches your target audience. Their endorsement or contribution can help increase brand awareness and attract new customers.
Customers or clients: Consider featuring guest posts from satisfied customers or clients who have had a positive experience with your business. Their testimonials, success stories, or case studies can showcase your business’s value and build trust among potential customers.
Niche bloggers: Identify influential bloggers who focus on topics closely related to your business. They can offer unique perspectives, insights, or tips that resonate with your audience. Collaborating with niche bloggers can help you tap into their established readership.
Complementary businesses: Look for businesses that offer complementary products or services to yours. Collaborating with them on guest posts can create a mutually beneficial relationship, allowing you to reach a new audience while providing valuable content to their readers.
Local experts: If your business serves a specific geographical area, consider reaching out to local experts, professionals, or community leaders. Their insights or contributions can help you establish a strong local presence and connect with your target customers on a more personal level.
Micro-influencers: Micro-influencers have a smaller but highly engaged following within specific niches. They often have a more personal connection with their audience, which can lead to higher engagement rates and a more targeted reach for your business.
When selecting individuals for guest posts, ensure that their values and messaging align with your brand. Look for those who can provide unique perspectives, and quality content, and have a genuine interest in contributing to your business’s success.
Remember to establish clear guidelines for guest contributors, including content expectations, formatting requirements, and any promotional considerations. This will help maintain consistency and ensure that the guest posts are aligned with your brand’s standards.