Press Release Template: New Innovation

Press releases can have an internal value for communicating new ideas to your team in a way that forces you to focus your ideas and purpose into a single easy to read and easy to convey document. 

Press releases can also be shared with media sources, your circle of influence, and other news channels where your ideas will be news worthy.


PRIMARY OBJECTIVE: Provide a template for writing a press release

KEY TAKE AWAY:  Communicate to your audience


READ TIME:  3 minute

NEXT STEP:  Send to your circle of influence, Send to targeted media, Track results, respond to feedback

CATEGORY: Digital Marketing

HASHTAGS:  #pressreleasetemplate


[Your Company Name] [Date]




[City, State] – [Date] – [Your Company Name], a leading [industry] innovator, is proud to announce its latest business innovation, [Innovation Name]. This groundbreaking solution is set to revolutionize the [industry/sector] by [describe the main benefits or impact of the innovation].


[Your Company Name]’s commitment to continuous improvement and innovation has led to the development of [Innovation Name], which addresses [identify the specific challenges or pain points] in the industry. By leveraging cutting-edge technology and a customer-centric approach, 

[Your Company Name] has successfully created a solution that will empower businesses to [describe the positive changes, increased efficiency, or competitive advantage that the innovation brings].


[Innovation Name] offers several key features and benefits, including:


  1. [Feature 1]: Describe the first important feature and its benefits.
  2. [Feature 2]: Highlight the second feature and its positive impact.
  3. [Feature 3]: Explain the third feature and how it enhances user experience or solves a critical problem.


Furthermore, [Innovation Name] is supported by a dedicated team of experts at [Your Company Name]. These professionals have extensive experience in the [industry/sector] and have collaborated to develop a solution that meets the evolving needs of businesses in today’s fast-paced market.


“We are thrilled to introduce [Innovation Name] to the [industry/sector] market,” said 

[Spokesperson Name], [Title] at [Your Company Name]. “We believe that this innovative solution will empower businesses to [describe the positive outcomes or opportunities]. We are confident that [Innovation Name] will revolutionize the way [industry/sector] operates.”


[Include a supportive quote or testimonial from a satisfied client or industry expert, if available.]


[Your Company Name] is currently accepting inquiries and requests for demonstrations of [Innovation Name]. To learn more about this exciting new innovation and to schedule a demo, please visit [website URL] or contact [Contact Name] at [contact email/phone number].


About [Your Company Name]: [Your Company Name] is a [describe your company – its mission, vision, and expertise]. With a strong commitment to innovation and customer satisfaction, [Your Company Name] strives to deliver cutting-edge solutions that transform businesses and drive success.


Note: Customize this press release template to fit your specific innovation and business details. Consider adding any relevant statistics, success stories, or industry recognition to strengthen your message and build support for your new business innovation.