DIGITAL MARKETING TERMS
A/B Testing
Definition: A method of comparing two versions of a webpage or email to determine which one performs better.
Affiliate Marketing
Definition: A performance-based marketing strategy where a business rewards affiliates for driving traffic or sales through their marketing efforts.
Algorithm
Definition: A set of rules or calculations used by search engines and social media platforms to determine the ranking or visibility of content.
Analytics
Definition: The process of collecting, analyzing, and interpreting data to understand and optimize marketing performance.
Bounce Rate
Definition: The percentage of visitors who leave a website after viewing only one page, indicating the effectiveness of the site’s content or user experience.
Call to Action (CTA)
Definition: A prompt or instruction encouraging users to take a specific action, such as “Sign Up,” “Buy Now,” or “Learn More.”
Click-Through Rate (CTR)
Definition: The percentage of people who click on a link or ad compared to the total number of people who viewed it.
Content Marketing
Definition: A strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Conversion Rate
Definition: The percentage of visitors who complete a desired action (e.g., making a purchase, signing up for a newsletter) out of the total number of visitors.
Cost Per Click (CPC)
Definition: The amount an advertiser pays each time a user clicks on their online ad.
Cost Per Thousand (CPM)
Definition: The cost of 1,000 impressions (views) of an advertisement.
Customer Relationship Management (CRM)
Definition: Software or systems used to manage interactions with customers and potential customers, helping to improve business relationships.
Domain Authority (DA)
Definition: A score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs).
Email Marketing
Definition: The use of email to promote products or services, build relationships, and engage with customers.
Engagement Rate
Definition: A metric that measures the level of interaction (likes, comments, shares) a piece of content receives relative to its reach.
Impressions
Definition: The number of times an ad or content is displayed to users, regardless of whether it is clicked.
Inbound Marketing
Definition: A marketing strategy that focuses on attracting customers through relevant and helpful content, rather than outbound sales tactics.
Influencer Marketing
Definition: A strategy where businesses collaborate with influencers to promote products or services to their followers.
Keyword
Definition: A word or phrase that users enter into search engines; used in SEO to optimize content for better search engine rankings.
Landing Page
Definition: A standalone web page created specifically for a marketing or advertising campaign, designed to convert visitors into leads or customers.
Lead Generation
Definition: The process of attracting and converting prospects into potential customers (leads).
Organic Traffic
Definition: Website traffic that comes from unpaid search engine results, rather than paid advertisements.
Pay-Per-Click (PPC)
Definition: An online advertising model where advertisers pay each time a user clicks on their ad.
Return on Investment (ROI)
Definition: A measure of the profitability of a marketing campaign, calculated as the ratio of net profit to the cost of the campaign.
Search Engine Optimization (SEO)
Definition: The process of optimizing a website to rank higher in search engine results pages, driving organic traffic.
Social Media Marketing
Definition: The use of social media platforms to promote products, services, or content, and engage with an audience.
Target Audience
Definition: A specific group of people identified as the intended audience for a marketing campaign, based on demographics, interests, and behaviors.
User-Generated Content (UGC)
Definition: Content created by users or customers, rather than the brand itself, often used in marketing to build authenticity and trust.
Webinar
Definition: An online seminar or workshop where participants can learn about a specific topic and interact with the host in real-time.
White Paper
Definition: An in-depth, authoritative report or guide that addresses a specific issue or topic, used in marketing to educate and influence potential customers.