20 ways to use podcasts to build online content strategy and engage with a small business audience

Promote your podcast through your website, social media channels, and email marketing to build a loyal audience. Encourage listener engagement, ask for reviews and ratings, and incorporate their suggestions and feedback into future episodes.


PRIMARY OBJECTIVE: Help generate creativity for blog content

KEY TAKE AWAY:  There are endless possibilities for content ideas


READ TIME:  1 minute 30 sec

NEXT STEP:  Create a blog using one of these ideas or work with Brainstorm

CATEGORY: Getting Started With Digital Marketing

HASHTAGS:  #contentideas


  1. Expert Interviews: Invite industry experts or thought leaders as guests on your podcast. Conduct interviews to share their insights, knowledge, and expertise with your small business audience.
  2. Solo Episodes: Host solo episodes where you provide valuable information, tips, and strategies related to your industry. Share your expertise and engage your audience through informative content.
  3. Customer Success Stories: Feature customers who have achieved success using your products or services. Interview them to share their experiences, challenges, and how your business contributed to their success.
  4. Industry News and Trends: Discuss the latest news, trends, and updates in your industry. Keep your audience informed about important developments and provide your own analysis and perspectives.
  5. Case Studies: Present case studies that showcase how your products or services have helped solve specific problems or achieve specific results. Share real-world examples and walk your audience through the process.
  6. Q&A Sessions: Dedicate episodes to answering questions from your audience. Encourage listeners to submit their questions and provide detailed answers and insights during the podcast.
  7. Educational Series: Create a series of episodes that focus on educating your audience about a specific topic or skill related to your industry. Break down complex concepts and provide actionable steps.
  8. Behind-the-Scenes Insights: Take your audience behind the scenes of your business. Share stories, challenges, and successes that provide a glimpse into your operations and build a personal connection.
  9. Product or Service Launches: Use podcasts to announce and discuss new product or service launches. Provide in-depth information, benefits, and answer listener questions to generate excitement.
  10. Collaborative Episodes: Collaborate with other podcasters or businesses in your industry. Host joint episodes where you share insights, discuss relevant topics, and cross-promote each other’s content.
  11. Book Reviews: Review books related to your industry or business. Share key takeaways, provide recommendations, and discuss how the book can benefit your audience.
  12. Inspirational Stories: Share inspiring stories of entrepreneurs or small businesses that have overcome challenges and achieved success. Highlight their journeys and lessons learned.
  13. Industry Insights from Conferences or Events: If you attend industry conferences or events, record episodes to share key insights, presentations, and interviews with industry leaders that can benefit your audience.
  14. Expert Panel Discussions: Host panel discussions with multiple experts or industry professionals on a specific topic. Facilitate an engaging conversation and provide diverse perspectives.
  15. Productivity and Time Management: Discuss strategies and techniques for improving productivity, time management, and work-life balance. Share tips and tools to help your audience optimize their workflow.
  16. Business Growth Strategies: Provide insights and tactics for growing a small business. Share marketing strategies, sales techniques, and operational tips to help your audience succeed.
  17. Local Business Spotlights: Showcase local small businesses in your area. Interview the owners, discuss their unique offerings, and promote the importance of supporting local enterprises.
  18. Entrepreneurial Journey: Share your own entrepreneurial journey, including successes, failures, and lessons learned along the way. Inspire and motivate your audience by being transparent about your experiences.
  19. Live Events and Meetups: Host live podcast events or meetups where you can interact with your audience in person. Record the episodes during these events and engage with attendees.
  20. Listener Feedback and Testimonials: Dedicate episodes to featuring listener feedback, testimonials, and success stories. Engage with your audience by acknowledging their contributions and providing valuable responses.