20 types of visual-based content marketing ideas for small business

Tailor your visual content to your target audience, align it with your brand messaging, and optimize it for different platforms and devices. Visual-based content marketing can significantly enhance engagement and help your small business stand out in a crowded digital landscape.


PRIMARY OBJECTIVE: Help generate creativity for blog content

KEY TAKE AWAY:  There are endless possibilities for content ideas


READ TIME:  1 minute 30 sec

NEXT STEP:  Create a blog using one of these ideas or work with Brainstorm

CATEGORY: Getting Started With Digital Marketing

HASHTAGS:  #contentideas


  1. Infographics: Create visually appealing graphics that present information, data, or concepts in a simplified and engaging format.
  2. Videos: Produce short videos to showcase your products, explain processes, provide tutorials, share customer testimonials, or tell stories related to your business.
  3. Animated GIFs: Use animated GIFs to add a touch of interactivity and visual interest to your content. They can be used to demonstrate product features or convey a quick message.
  4. Memes: Create humorous or relatable memes that resonate with your target audience. Incorporate your branding or messaging to increase brand awareness and engagement.
  5. Interactive Quizzes: Develop interactive quizzes or polls that allow users to engage with your content while also collecting valuable data about their preferences or needs.
  6. Photo Galleries: Curate visually stunning photo galleries related to your business, products, or services. Showcase behind-the-scenes images, customer photos, or inspiring visuals.
  7. Slide Decks: Create visually appealing slide decks that provide valuable information or insights. Use compelling images, concise text, and eye-catching design to engage your audience.
  8. Comics or Cartoons: Develop original comics or cartoons that convey messages, tell stories, or provide humorous insights related to your industry or business.
  9. Visual Quotes: Design visually appealing graphics featuring inspiring or motivational quotes relevant to your target audience. Incorporate your branding for increased recognition.
  10. Visual Case Studies: Present your success stories or customer testimonials in a visual format. Use images, graphics, and concise text to showcase the problem, solution, and results.
  11. Charts and Graphs: Visualize data and statistics using charts, graphs, or other graphical representations. Make complex information more accessible and engaging for your audience.
  12. User-Generated Content: Encourage your customers or followers to create and share their own visual content related to your business. Curate and feature the best submissions on your platforms.
  13. Before-and-After Visuals: Showcase the transformative power of your products or services by presenting before-and-after visuals. Highlight the positive changes or improvements achieved.
  14. Virtual Tours: Take your audience on a virtual tour of your business premises, workspace, or production facilities. Use images, videos, or interactive 360-degree views for an immersive experience.
  15. Visual Tutorials: Create step-by-step visual tutorials or DIY guides that help your audience solve a problem or achieve a specific goal. Use images or videos to guide them through the process.
  16. Interactive Infographics: Develop interactive infographics that allow users to explore and interact with the content. Include clickable elements, animations, or interactive features to engage users.
  17. Visual Customer Testimonials: Ask your satisfied customers to provide video testimonials or submit photos with captions about their positive experiences with your products or services.
  18. Branded Visuals: Design branded visuals such as templates, social media graphics, or banners that align with your brand identity. Provide them to your audience as free resources.
  19. Data Visualization: Present complex data sets in visually appealing and easy-to-understand formats. Use charts, diagrams, or interactive visualizations to communicate insights effectively.
  20. Visual Storytelling: Tell compelling stories through a combination of images, videos, and text. Engage your audience emotionally and create a connection with your brand.