20 types of engaging blog posts for small businesses

Make your blog posts visually appealing by incorporating images, videos, or infographics. Write in a conversational tone, use subheadings for easy scanning, and encourage comments and engagement from your readers.


PRIMARY OBJECTIVE: Help generate creativity for blog content

KEY TAKE AWAY:  There are endless possibilities for content ideas


READ TIME:  1 minute 30 sec

NEXT STEP:  Create a blog using one of these ideas or work with Brainstorm

CATEGORY: Getting Started With Digital Marketing

HASHTAGS:  #contentideas


    1. How-To Guides: Share step-by-step instructions on how to solve a problem or accomplish a task related to your industry or niche. Provide practical tips and actionable advice.
    2. Case Studies: Showcase success stories of your customers or clients. Explain how your product or service helped them achieve their goals and include measurable results.
    3. Product Reviews: Write detailed reviews of products or services that are relevant to your audience. Offer unbiased opinions and provide valuable insights to help readers make informed decisions.
    4. Industry News and Trends: Stay updated with the latest news and trends in your industry. Share your perspective on new developments, provide analysis, and offer recommendations.
    5. Expert Interviews: Conduct interviews with industry experts, thought leaders, or influencers. Ask them insightful questions and share their valuable insights with your audience.
    6. Lists and Roundups: Create curated lists of useful resources, tools, or products related to your niche. Roundup articles can provide a quick and convenient way for readers to discover valuable information.
    7. Infographics: Visualize data or complex concepts through engaging infographics. Use visuals, charts, and graphs to make information easily understandable and shareable.
    8. Behind-the-Scenes: Offer a glimpse into your business or the people behind it. Share stories, photos, or videos that showcase your company culture, values, or unique processes.
    9. Frequently Asked Questions (FAQs): Compile a list of common questions and provide detailed answers. Addressing FAQs can help build trust, establish your expertise, and save time in customer inquiries.
    10. Guest Posts: Invite industry experts or influencers to contribute guest posts on your blog. This brings fresh perspectives and can attract new audiences.
    11. Opinion Pieces: Share your thoughts on industry-related topics, controversies, or trends. Express your opinion and encourage discussions and engagement from your readers.
    12. Infotainment: Blend educational content with entertainment value. Use storytelling, humor, or relatable anecdotes to make your blog posts engaging and memorable.
    13. Personal Experiences: Share personal stories or experiences related to your business. Connect with your audience on a more personal level and inspire them with your journey.
    14. Resource Guides: Create comprehensive guides that provide a wealth of information and resources on a specific topic within your industry. This positions you as a helpful authority.
    15. Seasonal or Holiday-themed Content: Create blog posts that align with holidays, seasons, or special events. Offer tips, gift guides, or special promotions tailored to the occasion.
    16. Question and Answer Sessions: Encourage your audience to submit questions, and dedicate a blog post to answering those questions in detail. This shows that you value their input and engagement.
    17. Beginner’s Guides: Create beginner-friendly guides that introduce a topic or industry to newcomers. Break down complex concepts into easily understandable information.
    18. Success Tips and Strategies: Share practical tips and strategies that can help your audience succeed in their endeavors. Provide actionable advice that they can implement and benefit from.
    19. Company Updates and Milestones: Keep your audience informed about important updates, milestones, or achievements of your business. This demonstrates growth and builds trust.
    20. Comparisons and Versus Posts: Compare different products, services, or approaches within your industry. Provide a balanced analysis of their pros, cons, and suitability for specific needs.