10 ways to use video to create engaging content

Regardless of the type of video content you create, it’s important to prioritize high-quality production values, concise messaging, and a strong call-to-action to maximize engagement and achieve your content marketing goals.


PRIMARY OBJECTIVE: Provide ideas for building video into your digital marketing strategy

KEY TAKE AWAY:  There are lots of ways to incorporate video successfully


READ TIME:  1 minute 30 sec

NEXT STEP:  Implement one of the strategies

CATEGORY: Video Content Production

HASHTAGS:  #videoguestpost


Tutorials and How:

To Videos: Create instructional videos that guide viewers through a specific process or teach them a new skill. Use visuals, step-by-step instructions, and clear explanations to engage your audience.

Product Demonstrations:

Showcase your products or services in action through video demonstrations. Highlight key features, benefits, and use cases to help viewers understand how your offerings can solve their problems or meet their needs.

Behind-the-Scenes Footage:

Give your audience a glimpse into your company or organization by sharing behind-the-scenes videos. This could include office tours, interviews with team members, or the making of a product. Authentic and transparent content can help build trust and create a stronger connection with your audience.

Customer Testimonials:

Feature satisfied customers in video testimonials. Let them share their positive experiences and how your product or service has made a difference in their lives or businesses. Genuine customer stories can be highly persuasive and build credibility.

Animated Explainer Videos:

Use animated videos to simplify complex concepts or explain abstract ideas. Visual storytelling through animation can make your content more engaging and easier to understand, capturing the attention of your audience.

Live Streaming:

Interact with your audience in real-time by hosting live video sessions. You can conduct Q&A sessions, webinars, product launches, or even live events. Live streaming allows for immediate engagement, encourages participation, and creates a sense of exclusivity.

Interviews and Expert Panels:

Conduct interviews with industry experts, thought leaders, or influencers relevant to your niche. Engage your audience by asking insightful questions and providing valuable insights from the guests. Panels with multiple experts discussing a specific topic can generate lively discussions and diverse perspectives.


Craft compelling narratives through video content. Use storytelling techniques to create emotional connections and captivate your audience. Whether it’s sharing personal anecdotes, customer success stories, or narrating a fictional scenario, storytelling can leave a lasting impact.

User-Generated Content:

Encourage your audience to create and submit their own videos related to your brand or products. This could be through contests, challenges, or simply by inviting them to share their experiences. User-generated content adds authenticity and diversity to your video content while fostering a sense of community.

Humor and Entertainment:

Inject humor and entertainment into your video content to engage and entertain your audience. Create funny sketches, parodies, or comedic narratives that are relevant to your brand and resonate with your target audience. Laughter can help create a positive association with your brand and increase shareability.