PRIMARY OBJECTIVE: Provide ideas for building video into your digital marketing strategy
KEY TAKE AWAY: There are lots of ways to incorporate video successfully
VIDEO TIME: n/a
READ TIME: 1 minute 30 sec
NEXT STEP: Implement one of the strategies
CATEGORY: Video Content Production
Offer to provide a video interview as a guest on a vlog. Share your expertise, insights, and valuable advice with the vlog’s audience. This can help position you as an authority in your industry and drive traffic back to your own content or website.
Collaborate with vloggers to create video reviews of your products or services. Offer them a free sample or trial to test and provide their honest feedback. Their review videos can introduce your offerings to their audience and generate interest in your brand.
Propose collaborative video projects with vloggers that align with your brand or niche. This could involve creating a joint video discussing a relevant topic, conducting an interview, or even engaging in friendly challenges. Collaborations can expose your brand to new audiences and foster cross-promotion.
Offer to create video content specifically for a vlogger’s channel. You can share your expertise, insights, or unique perspective on a topic that is relevant to their audience. This allows you to tap into their viewership and establish yourself as a valuable contributor.
If you attend industry conferences, trade shows, or events, offer to create video coverage as a guest for a vlogger. Capture key moments, conduct interviews with industry professionals, and share insights from the event. This can provide the vlogger’s audience with valuable content while giving you exposure.
Create instructional videos that demonstrate how to use your products or services. Offer these videos as guest posts on vlogs that have an audience interested in your niche. Make sure to provide clear explanations, step-by-step instructions, and practical tips to engage viewers.
Share success stories and case studies through video content. Discuss how your product or service has helped solve a particular problem or achieve specific results for your customers. Guest posting these videos on vlogs can demonstrate the value you bring and build credibility for your brand.
Thought Leadership Discussions:
Participate in thought-provoking discussions on vlogs by sharing your insights and opinions on industry trends or current topics. Offer unique perspectives and engage in meaningful conversations to demonstrate your expertise and engage the vlog’s audience.
Collaborate with vloggers to create videos that compare your product or service to others in the market. Provide an objective analysis of the features, benefits, and value propositions. This can help viewers make informed decisions and generate interest in your offering.
Live Demonstrations and Q&A Sessions:
Offer to host live video sessions on a vlogger’s channel, where you can demonstrate your product or service in real-time and engage with the audience through Q&A sessions. Live videos provide an interactive experience and allow for immediate engagement and feedback.